Privacy Policy

Privacy Policy for GA4 Audit Tool

Last updated: January 2024

Your privacy is important to us. It is Molly Data, LLC's policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below.

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law.

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We will make readily available to customers information about our policies and practices relating to the management of personal information.

We will only retain personal information for as long as necessary for the fulfillment of those purposes.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. Molly Data may change this privacy policy from time to time at Moly Data’s sole discretion.

1. Terms

By accessing the website at, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on Molly Data’s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not: modify or copy the materials;use the materials for any commercial purpose, or for any public display (commercial or non-commercial);attempt to decompile or reverse engineer any software contained on Molly Data’s website;remove any copyright or other proprietary notations from the materials; or transfer the materials to another person or “mirror” the materials on any other server. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Molly Data at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

The materials on Molly Data’s website are provided on an ‘as is’ basis. Molly Data makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.Further, Molly Data does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. GA4 Audit Tool

At Molly Data, LLC, we are committed to maintaining the trust and confidence of our users. This Section provides\ information on how we collect, use, secure, and share information, particularly in relation to our GA4 Audit Tool app which utilizes Google OAuth for authentication.

a. Data Access and Use:

i. Our app accesses and uses Google user data as follows:

-- We access your GA4 data via the Google Analytics API
-- We use this data to get a list of accounts that you manage, and for each of those accounts, the properties that are available
-- We further use the API to query your data across multiple Dimensions, Metrics, and any other values available in the API to provide you a report of areas of improvement in your analytics data gathering and usage.

ii. Data Storage and Sharing:

-- We will never share your data. You are free to share the final report with whomever you like.
-- We store basic demographic and company information about you to help in future conversations should you chose\to utilize our products and services.
-- We store the Audit Results so that we can refer back to them when having any conversations with you and your team(s)

iii. Limited Use Compliance:

Our use of Google user data is strictly limited to the practices disclosed in this Privacy Policy and adheres to Google’s Limited Use requirements.

b. Regular Reviews

We regularly review and update our Privacy Policy and in-product privacy notifications to ensure they accurately reflect our current practices and any changes in legal requirements.Users will be informed of any significant changes to our data use practices through updates to this policy and direct in-app notifications, where applicable.

c. Contact Information

For any questions or concerns regarding this Privacy Policy or our data handling practices, please contact us at:

5. Limitations
In no event shall Molly Data or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Molly Data’s website, even if Molly Data or an Molly Data authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

6. Accuracy of Materials

The materials appearing on Molly Data’s website could include technical, typographical, or photographic errors. Molly Data does not warrant that any of the materials on its website are accurate, complete or current. Molly Data may make changes to the materials contained on its website at any time without notice. However Molly Data does not make any commitment to update the materials.

7. Links

Molly Data has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Molly Data of the site. Use of any such linked website is at the user’s own risk.

8. Modifications

Molly Data may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.

9. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of Utah and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.